Terms of Service

1. Agreement

By accessing or using Big Funnel, the customer agrees to these Terms and any order form or service schedule accepted by Arthatech. If you use Big Funnel for an organisation, you confirm you have authority to bind it.

2. The service

Big Funnel provides CRM, marketing, sales, automation, communications and analytics capabilities. Features, integrations and deployment scope may vary by plan or order form.

3. Accounts and acceptable use

Customers must keep credentials secure, provide accurate account information and use the service lawfully. Customers must not interfere with the platform, attempt unauthorised access, introduce harmful code, misuse communications features or process data without a lawful basis.

4. WhatsApp messaging requirements

Customers must obtain recipient permission, honour opt-outs, and comply with the WhatsApp Business Messaging Policy. Business-initiated messages and messages outside the customer-service window require approved templates as specified by WhatsApp. Automation must offer a clear human-support route. Purchased or scraped lists, unsolicited messaging, impersonation and prohibited uses are not permitted. Meta controls template approval, account eligibility and messaging limits; Big Funnel does not guarantee approval, delivery or sales.

Our Legal & WhatsApp Compliance page forms part of these Terms for use of connected Meta and WhatsApp features.

5. Customer data

Customers retain ownership of their data and grant Arthatech the limited rights needed to host, process, transmit and display it to provide and support Big Funnel. Customers are responsible for the legality, accuracy and permissions relating to that data.

6. Fees and taxes

Fees, billing frequency and deployment charges are stated in the applicable order. Unless the order says otherwise, fees are non-refundable and exclude applicable taxes.

7. Intellectual property

Arthatech and its licensors retain all rights in Big Funnel, including its software, design, documentation, trademarks and improvements. No ownership rights are transferred to customers.

8. Third-party services

Integrations and third-party services are governed by their providers’ terms. Arthatech is not responsible for changes, outages or acts of those providers.

9. Confidentiality

Each party will protect the other party’s confidential information, use it only for the relationship and disclose it only to people who need it and are bound to protect it, except where disclosure is legally required.

10. Warranties and liability

To the extent permitted by law, the service is provided “as is” and implied warranties are disclaimed. Neither party is liable for indirect, incidental, special or consequential loss. Any separately agreed liability limits and service commitments are set out in the applicable order or master services agreement. Nothing in these Terms excludes rights or liabilities that cannot lawfully be excluded.

11. Suspension and termination

Arthatech may suspend access for security risks, unlawful use, material policy violations or material non-payment. Either party may terminate as allowed by an order form or for an uncured material breach. Provisions that should reasonably survive termination will survive.

12. Governing law and disputes

Any governing-law and dispute-resolution provisions in an applicable signed agreement continue to apply, subject to mandatory law. For a dispute, legal notice or compliance complaint, first contact legal@bigfunnel.io so we can seek a resolution.